Lionsgate's Lee-Kim: Growing Asian Story Market, Every Film a Fight — SkimNews
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- Helen Lee-Kim, Lionsgate's president of international, said that despite Hollywood's broadened appetite for Asian stories, 'every movie is still a fight,' speaking at the Busan International Film Festival's Asian Contents & Film Market.
- Lee-Kim delivered her remarks on the panel titled 'UTA × Gold House' at Busan, co-organized with the Asian talent collective Gold House.
Why it matters: The contrast between rising industry enthusiasm for Asian stories and Lee-Kim's admission that each project is still a fight suggests that greenlighting decisions remain the bottleneck — even as executives publicly champion the market's growth. For Asian creators pitching into major studios, this gap between rhetoric and approval is the practical hurdle.
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