Midjourney Buys Co-Star, Founder to Build First Apps
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- Midjourney acquired personalized astrology app Co-Star, announced Thursday; the deal reportedly closed in spring, with terms undisclosed
- Banu Guler, Co-Star's founder, will stay in charge of the app while also becoming Midjourney's chief design officer, per founder David Holz's comments to Bloomberg
- Guler and her Co-Star team will build Midjourney's first apps, including a dedicated image-generation app — Midjourney currently only offers its AI models via the web and Discord
- Co-Star is a free app offering daily horoscopes and friend compatibility, combining human insight, NASA data, and AI for personalized daily advice
- Midjourney's product range has expanded from AI cat images to full-body ultrasound scans, framing the Co-Star deal as its first move into consumer apps beyond image generation
Why it matters: The deal effectively gives Midjourney a built-in consumer app team: Co-Star's founder and staff now lead Midjourney's first standalone apps, including an image-generation product, ending the company's web- and Discord-only model. Bloomberg's exclusive, cited by TechCrunch and Google News, frames this as Midjourney's formal entry into consumer app distribution.
