NBA Finals 2026: Knicks Host Spurs at MSG for Game 3
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- The Knicks host the Spurs at Madison Square Garden for Game 3 on June 8 (8:30 p.m. ET) and Game 4 on June 10, chasing their first NBA championship since 1973.
- Resale seats for the Knicks–Spurs matchups at MSG are starting at $10,000 online, with celebrities including Timothée Chalamet, Spike Lee, Ben Stiller, Selena Gomez, Shane Gillis and George Strait spotted at the playoff games.
- ABC holds the broadcast rights for the NBA Finals, livestreaming simultaneously on ESPN Unlimited ($29.99/month), with cord-cutter alternatives including DirecTV (from $34.99/month), Sling Blue ($45.99/month), Fubo ($48.99 first month) and Hulu + Live TV ($89.99/month).
- The 2026 NBA Playoffs are the league's most-watched postseason in nearly 30 years, with the Western Conference Finals averaging 9.62 million viewers on NBC and the Eastern Conference Finals averaging 7.4 million on ABC/ESPN, per Nielsen.
- The best-of-seven series schedule runs through a possible Game 7 on June 19 in San Antonio, with games 5–7 marked as "if necessary."
Why it matters: The Knicks' first Finals appearance in over five decades has turned MSG into a $10,000-plus ticket destination, and the surge in viewership (ECF up to 7.4M, WCF at 9.62M) makes ABC/ESPN the primary winners — while cord-cutters face a fragmented landscape of DirecTV, Sling, Fubo, and ESPN Unlimited subscriptions to follow the series.