Vietnamese Films Hit 70% Box Office Share, Galaxy Pushes
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- Vietnamese films held a 70.6% share of the domestic box office in the first five months of 2026, up from 62.2% across all of 2025 and 42.6% in 2023, according to Galaxy Entertainment CEO Dinh Thanh Huong.
- The 2025 market posted gross box office revenue exceeding $215 million — a 22.5% year-on-year increase — on more than 70 million tickets sold, with 47 Vietnamese titles released (up from 26 in 2024).
- Production budgets roughly tripled from VND40–50 billion ($1.52–1.9 million) in 2023 to VND100–130 billion ($3.8–4.9 million) and above, with total Vietnamese output projected to reach 80 titles by 2027.
- Audience composition has shifted dramatically: 69% of Vietnamese moviegoers are Gen Z and 72.8% of tickets are purchased through digital platforms, making word-of-mouth decisive.
- Genre diversification beyond comedy and family into war, action, historical and detective categories is driving audience expansion, alongside an established strength in horror.
- Galaxy Studio — whose credits include the record-breaking war epic "Red Rain" — is pitching international partners at DANAFF Industry Days (June 30–July 1) for co-productions in five areas: co-production, financial investment, distribution, technology and IP development.
Why it matters: Galaxy Studio now commands a domestic market where local films dominate nearly three-quarters of ticket sales while operating budgets have tripled in two years, giving Vietnam genuine leverage to negotiate co-production terms with Asian and U.S. partners rather than seeking them on weaker footing.
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