Alon Waks on B2B GTM for Indian Founders Targeting US
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- Alon Waks, CMO at SpotDraft, appeared on the Prime Venture Partners podcast to discuss what actually works when Indian founders expand into the US B2B market.
- Waks explored how AI is changing B2B buying itself, framing the shift as one founders must adapt their GTM playbooks around rather than ignore.
Why it matters: For Indian B2B founders eyeing the US, the go-to-market playbook now faces two simultaneous pressures: cross-border entry and buyers who research via AI before engaging vendors. Waks's appearance on a venture-focused podcast treats both as core operational concerns that founders have to plan for in tandem.
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