Final Emmy Voting Opens; 25 Records Could Fall

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- HBO Max enters the final stretch as the most-nominated network, paced by reigning drama champion "The Pitt" and the final season of "Hacks," with potential first-time and repeat winners across multiple categories.
- Apple TV could claim its first drama series Emmy ever if "Slow Horses" or "Pluribus" wins — the streamer has won comedy twice via "Ted Lasso" and "The Studio" but never TV's top prize.
- "Beef" could make history as the first program to win the limited/anthology series Emmy twice; across roughly seven decades of the category, every prior winner has been a one-and-done.
- Jean Smart could tie the all-time acting Emmy record of eight wins (shared by Julia Louis-Dreyfus and Cloris Leachman) and claim her fifth lead comedy actress trophy, a category first three-peat since Louis-Dreyfus's 2012-17 run.
- Zendaya could become the youngest performer ever to win three lead drama Emmys at 30 years and two weeks, eclipsing Bill Cosby's 1968 record of 30 years and 10 months; she already holds the category's youngest-winner mark at 24.
- Matthew Rhys could become the first man to complete the lead acting trifecta across comedy, drama, and limited if he converts both his "Widow's Bay" and "The Beast in Me" nominations — no performer has ever won two lead acting Emmys in one year.
- Rob Reiner is nominated posthumously in guest actor in a comedy series, sharing the category with Michael J. Fox in what the source frames as the cycle's most poignant possibility.
Why it matters: With voting closing Aug. 26 and the NBC telecast set for Sept. 14, the 78th Emmys could rewrite the acting record book on a single night: Jean Smart tying the all-time acting wins mark of eight, Zendaya becoming the youngest three-time lead drama winner ever, and Matthew Rhys attempting an unprecedented comedy-drama-limited sweep — outcomes the source says no performer has previously achieved.
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