Sia Sells 50 Percent Stake in Catalog for $180 Million in Preparation for Big Avatar Plans — SkimNews
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- Sia sold a 50% stake in her music catalog to Swedish firm Pophouse for $180 million, with the deal first reported by TMZ and confirmed by Rolling Stone ahead of an imminent official announcement.
- The Pophouse stake is limited to publishing and master recording rights — excluding name and likeness — with an insider estimating her catalog generates roughly $18 million annually in writing and performance royalties.
- Pophouse will co-develop an immersive digital avatar show with Sia using her vocals on global hits like Rihanna's "Diamonds" (2 billion+ Spotify streams), with a debut at least two years out and possible touring to select cities.
- Sia's catalog is stacked with streaming heavyweights including "Titanium" with David Guetta at 2.4 billion streams, plus "Unstoppable," "Chandelier," "Dusk Till Dawn" with Zayn, and "Cheap Thrills" — multiple songs surpassing 2 billion Spotify plays.
- Pophouse, co-founded by ABBA's Björn Ulvaeus, built the ABBA Voyage virtual residency in London and has since locked catalog and likeness deals covering KISS (Las Vegas avatar show planned for 2028), Tina Turner alongside BMG, and Iron Maiden.
Why it matters: Sia trades half her catalog for an immediate $180 million instead of collecting roughly $18 million a year in royalties, and Pophouse adds a streaming-heavy modern catalog to a portfolio already anchored by ABBA, KISS, Tina Turner, and Iron Maiden — all funneling into its proprietary avatar-show business model that ABBA Voyage validated.
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