Megan Fox Joins Ro to Destigmatize Erectile Dysfunction — SkimNews
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- Megan Fox stars in Ro's new erectile dysfunction ad campaign as the human embodiment of product Ro Sparks, wearing a skintight red suit, with co-founder Saman Rahmanian saying she can take the ED conversation "out of a commercial and into the zeitgeist."
- Fox signed a long-term brand ambassador deal with Ro covering the next one to two years, and the company will roll out experimental out-of-home activations in New York and Los Angeles where passers-by can "literally pick up Megan Fox as Ro Sparks" on tear-away posters.
- Ro's strategic choice to use a woman to pitch men's ED medication is deliberate, per Rahmanian: men "lean in" when the topic is raised from a partner's perspective because ED affects couples, not just individuals.
- Ro's direct-to-camera ads contrast with the elliptical early days of ED pharmaceutical marketing — Pfizer enlisted Bob Dole for Viagra, Lilly used separate bathtubs for Cialis — and both Ro and competitor Hims & Hers ran commercials in the most recent Super Bowl.
- The global telehealth market was valued at $77.4 billion in 2025 and is projected to grow from $87.7 billion in 2026 to $187.5 billion by 2033, per Grand View Research cited in the piece.
- Ro previously used Serena Williams and Charles Barkley as celebrity faces for its GLP-1 weight-loss medications, applying the same stigma-busting celebrity model to ED.
Why it matters: Ro is betting that celebrity-driven, partner-focused framing can break the last taboo in direct-to-consumer pharma, even as the broader telehealth market balloons toward $187.5 billion by 2033 — a competitive lane where Ro and Hims & Hers are now squaring off in the same Super Bowl ad breaks.
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