Sacha Baron Cohen’s New Ali G Movie Locks in Title and Release Date
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- Sacha Baron Cohen announced the film "Ali G: Who Iz I?" via an Instagram video delivered in character, brushing up on the Jamaican patois he's been parodying since the character's 1998 debut.
- Amazon MGM Studios will release the movie theatrically on October 23, a project Baron Cohen both stars in and directs for the first time as a feature filmmaker.
- Baron Cohen appeared at this month's Wimbledon men's finals dressed as Ali G, jokingly attempting to sell weed during the match per his Instagram caption.
- The character last surfaced during a 2024 Tonight Show bit pretending to moderate a Biden-Trump debate and a 2016 surprise appearance at the Academy Awards.
- The original Ali G film, Ali G Indahouse, debuted in 2002, and the new project revives the franchise's signature mockumentary format.
- The source frames Ali G's return as new competition for London rappers Central Cee and EsDeeKid.
Why it matters: Baron Cohen directing the project himself signals total creative ownership of a 25-year-old franchise he created in 1998, giving Amazon MGM a nostalgia-driven theatrical play in late October framed against newer UK rap stars Central Cee and EsDeeKid.
