Box Office: ‘Practical Magic 2’ Makes $4.7 Million in Previews — SkimNews

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- Practical Magic 2 pulled in $4.7 million in Thursday previews, putting it on track to dethrone "Spider-Man: Brand New Day" after six consecutive weeks atop the domestic box office.
- Warner Bros.' fantasy sequel is projected for a $30 million to $40 million domestic debut and $18 million to $25 million internationally, combining for a $48 million to $65 million global opening.
- The studio produced the film for $75 million, meaning profitability will depend on the sequel legging out past its opening frame.
- Sandra Bullock and Nicole Kidman reprise their roles as witch sisters Sally and Gillian Owens in a story set 25 years after the 1998 cult original.
- Susanne Bier directs the sequel, which adds Joey King, Maisie Williams, Dianne Wiest, Lee Pace, and Xolo Maridueña to the Owens family curse storyline.
Why it matters: Warner Bros. is gambling $75 million on a quarter-century-later sequel to a cult film, and the $4.7 million preview haul and $48–$65 million projected global opening suggest solid, nostalgia-driven demand — but the studio's profitability hinges on the film holding beyond opening frame, since preview numbers are respectable but not blockbuster-tier for two A-list stars.
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