Katzenberg, Peebles, Jaswa launch AI video startup for filmmakers — SkimNews

Get the Tech newsletter
Daily tech — startups, AI labs, chips, the launches that shape the next decade. Free.
- Jeffrey Katzenberg is co-founding a new AI startup aimed at developing video-generation models tailored specifically for use by filmmakers.
- Bill Peebles is joining the startup as a key technical leader, bringing experience from his role as former head of OpenAI's Sora video generation project.
- Sujay Jaswa is part of the founding team, contributing financial and operational expertise from his tenure as CFO of Dropbox.
- The startup plans to train AI models that address the specific creative and production needs of film industry professionals, distinguishing it from general-purpose video AI tools.
Why it matters: This convergence of Hollywood leadership, AI research talent, and tech finance expertise signals a targeted push to bridge generative AI with professional filmmaking workflows. The venture gains credibility through its founders' track records, making it a notable entrant in the race to commercialize high-quality AI video for creative industries.
Ask SkimNews

