Love Island USA Winner Bryce Alakai Signs With UTA
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- Bryce Alakai, the Love Island USA Season 8 winner, signed with UTA, which will pursue live touring, digital content, brand partnerships, and strategic business ventures for the DJ and music producer.
- Alakai has built a combined audience of nearly 3 million followers on Instagram and TikTok since the Season 8 finale and previously modeled for Calvin Klein, GUESS, DKNY, and Stuart Weitzman.
- Alakai previously performed as a regular at Insomniac's Time Nightclub in Orange County and shared stages with John Summit, Carlita, Bradeazy, and Don Toliver, with his electronic releases earning support from tastemakers including Electric Mantis and Jay Faded.
- Love Island USA Season 8 ranked as Peacock's top streaming reality series for five consecutive weeks, with over 30% of its audience identified as new to the franchise and over 4 billion social video views logged since its June launch.
- Aniya Harvey, Alakai's Season 8 runner-up, recently signed with Gersh, making her the latest Love Island USA cast member to land major agency representation off the back of the season.
- Alakai remains represented by Podwall Entertainment, The Lede Company, and Shihadeh Law P.C. alongside his new UTA deal.
Why it matters: UTA's signing of Alakai formalizes the DJ/model's crossover from reality TV contestant to multi-hyphenate entertainment talent, with the agency now positioned to monetize a nearly 3-million-follower audience and an existing brand portfolio spanning Calvin Klein, GUESS, DKNY, and Stuart Weitzman.
