Warner Music Group inks Netflix documentary deal
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- Warner Music Group announced an exclusive multi‑year first‑look deal with Netflix to produce documentary series and films about WMG’s artists and songwriters.
- Warner Music Group partnered with Unigram, led by Amanda Ghost and Gregor Cameron, to serve as the production arm for its long‑form programming, developing each project with the artist or estate.
- Netflix has already produced dozens of music documentaries and continues to see strong audience appetite for such content.
- Robert Kyncl, CEO of Warner Music Group, said the partnership leverages WMG’s IP and Netflix’s global reach to attract new fans worldwide.
- Adam Del Deo, VP of Documentary Films & Series at Netflix, highlighted that music drives fandom on the platform and expressed excitement for the partnership.
- Amanda Ghost of Unigram, a Grammy‑nominated songwriter and former head of Epic Records, has production credits including “The United States vs. Billie Holiday” and “Mad About the Boy: The Noel Coward Story”.
Why it matters: The partnership gives Warner Music Group a global streaming platform to showcase its catalog, potentially expanding its audience and revenue, while Netflix enriches its documentary slate with high‑profile music stories, reinforcing its position as a go‑to destination for music fans.
