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Becoming Tate McRae: The Pop Sensation on Navigating Fame, Treating Work Like ‘a Fantasy’ and Getting Taylor Swift’s ‘Amazing’ Sourdough Bread

By Variety · Summarized & edited by · 2026-08-03
Becoming Tate McRae: The Pop Sensation on Navigating Fame, Treating Work Like ‘a Fantasy’ and Getting Taylor Swift’s ‘Amazing’ Sourdough Bread

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Why it matters: Seven years after posting originals on YouTube as a Calgary teenager, McRae has crossed from rising talent to A-list fixture — $100M tour gross, first Grammy and Emmy noms, Met Gala debut, and seats at both Taylor Swift's wedding and a FIFA World Cup match. The piece captures a 23-year-old star actively constructing a psychological framework (alter ego, journaling, 'romanticizing' the work) to survive the very fame machine she's winning.

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