Joaquin Phoenix Fronts Gentle Monster AI Eyewear Film — SkimNews
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- Joaquin Phoenix plays a salesman who navigates a surreal hotel and, at the end of a red-lit corridor, uses Gentle Monster's intelligent eyewear to understand and communicate with mysterious figures.
- Jonathan Glazer, the filmmaker behind "The Zone of Interest," directed the campaign short; Gentle Monster unveiled a first-look teaser Friday, with the full film scheduled to debut later this month.
- Gentle Monster opens pre-orders for its Intelligent Eyewear Collection on Nov. 12 and holds a public preview in New York from Nov. 13 to 23, with registration handled through the brand's website.
- The collection comes out of the Google partnership with Gentle Monster and Samsung first unveiled at Google I/O in May, running on the Android XR platform and powered by Gemini for hands-free photos, calls and conversation translation.
- The launch lands in a fashion-led AI eyewear wave: Meta and Ray-Ban's second-generation AI glasses drew a Kylie Jenner endorsement earlier this year.
- Kering, which owns Gucci and Saint Laurent, has partnered with Google on AI-powered eyewear, and CEO Luca de Meo said in April the company is targeting a 2027 debut for Gucci-branded smart glasses.
Why it matters: Google's Android XR and Gemini back both Gentle Monster's Nov. 12 pre-order launch and Kering's planned Gucci smart glasses, targeted for 2027. One platform is thus powering multiple fashion labels, while the consumer pitch is celebrity-led: Joaquin Phoenix for Gentle Monster, Kylie Jenner for Meta and Ray-Ban's second-generation glasses.
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