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A startup claims it broke through a bottleneck that’s holding back LLMs

By MIT Technology Review · Summarized & edited by · 2026-06-19
A startup claims it broke through a bottleneck that’s holding back LLMs

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Why it matters: SubQ's 12-million-token context window and $8 versus $2,600 cost differential on the RULER 128 test put direct pressure on frontier vendors Anthropic, OpenAI, and Google DeepMind on long-context enterprise workloads, where Subquadratic says more than 500 enterprise customers have already signed up. But bootstrapping from Qwen weights — rather than training from scratch — means "efficient LLM" is a more defensible claim than "we reinvented transformers," and the 500 enterprise pilots will be the first real test.

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