‘Paranormal Activity’ Sells Out Again; Aaron Tveit Revitalizes ‘Moulin Rouge!’ – Broadway Box Office
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- Paranormal Activity sold out the August Wilson Theatre for a second straight week, grossing $729,250 across five heavily comped press previews; the Levi Holloway play began previews August 14 and opens tonight.
- Moulin Rouge! The Musical jumped $1,111,547 to $2,196,205 and topped the weekly chart after original cast member Aaron Tveit returned to the role of Christian through the show's planned August 30 closing.
- The Rocky Horror Show bucked the broader summer slide, with grosses up $120,328 to $949,446 during the final week of original cast members Luke Evans, Stephanie Hsu and Andrew Durand; Jake Shears takes over for Evans September 11.
- Harry Potter and the Cursed Child saw grosses drop $855,767 to $871,307 and attendance fall to 71% of capacity during Tom Felton's scheduled vacation week.
- Broadway's 26 productions grossed $24,840,816 for the week ending August 23, down about 8% week-over-week and 13% year-to-year, with attendance of 219,152 down 3% week-over-week and 9% year-to-year.
- Hamilton led the rest of the top five earners at $1,972,219, followed by The Lion King ($1,821,416), MJ ($1,729,644) and The Lost Boys ($1,154,262); Moulin Rouge!'s top ticket hit $210.38 against a Broadway average of $113.35.
- Broadway season-to-date through week 13 of the 2026-27 season has grossed $437,285,438 (down about 5% year-to-year) on attendance of 3,566,636 (down 1%).
Why it matters: The week's headlined wins (Paranormal's second sellout, Tveit's $1.1M lift to Moulin Rouge!) sit atop an industry running 13% below last year at this time and 5% behind season-to-date. One returning star moved more dollars in seven days than several mid-tier shows lost, underscoring how concentrated Broadway's recovery math has become on tentpole titles and named leads.
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