Google Deploys Gemini AI Search, Replaces Ten Links
Get the Tech newsletter
Daily tech — startups, AI labs, chips, the launches that shape the next decade. Free.
- Google announced at its I/O developer conference that its search product is now fully AI‑driven, with head of search Liz Reid stating “Google Search is AI Search.”
- AI Overview – the AI‑generated summary feature introduced by Google two years ago now appears above the traditional ten blue links, pushing those links lower on the results page.
- Gemini – the latest version of Google’s Gemini model powers a new conversational search box that can ingest personal data and output custom mini‑publications with charts, bullet points, and animations, often without a click‑through to a website.
Why it matters: Publishers lose traffic as Google’s AI Search bypasses the ten blue links, delivering answers directly; Google captures the resulting ad inventory, reshaping the digital advertising landscape.
