Ashley Graham Teases Cameo in ‘The Devil Wears Prada 2’ at Variety’s Entertainment Marketing Summit: ‘It’s Very Exciting’
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- Ashley Graham appears in the opening scene of The Devil Wears Prada 2, slated for May 1 theatrical release.
- Natasha Bolouki warned the cameo might be cut, but it survived in the trailer and opening scene, sparking new brand partnerships.
- Ashley Graham has declined million‑dollar deals that clash with her audience, protecting her brand authenticity.
- Ella Halikas, a top plus‑size creator, was invited as Graham’s plus‑one to the premiere, highlighting her community‑first approach.
- Variety hosted the Entertainment Marketing Summit, featuring leaders like Tina Knowles and Pam Abdy discussing the creator economy.
Why it matters: Ashley Graham gains a new film credit and brand exposure, while the film taps her plus‑size audience; her refusal of misaligned million‑dollar deals protects her credibility, likely boosting sales for her JC Penney line.
