Jason Momoa Named Lego Playmaker for World Play Day
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Jason Momoa is filming "A Minecraft Movie Squared," the sequel to the 2025 family blockbuster, and told Variety from set that he looks "absolutely ridiculous" while teasing that the cast is "playing pretty hard."
- Momoa partnered with The Lego Group as its newest Playmaker for the "Never Stop Playing" PSA, timed to World Play Day on June 11 — the company's annual observance of the UN's International Day of Play.
- Lego research surveying 30,000 parents and 15,000 children aged 5–12 globally found that 61% of parents say their child plays less than they did as kids, while 44% of families miss a five-hour weekly playtime threshold linked to higher family happiness and wellbeing.
- More than 60 million families surveyed reported not playing together at all, citing work, screen time, household chores, cost, and a lack of safe spaces as the top barriers.
- Momoa has been commemorated in brick form four times — Aquaman (2019's "The Lego Movie 2"), "Dune" warrior Duncan Idaho, "Minecraft" character Garrett "The Garbage Man" Garrison, and a custom Playmaker figure — with a Lobo minifigure already released that isn't yet modeled on his "Supergirl" look.
- Momoa will debut as DC antihero Lobo in "Supergirl" later this month opposite Milly Alcock, calling the role a 40-year dream-come-true after first seeing the character in comics as a child.
- Momoa's son Nakoa-Wolf booked a role in Denis Villeneuve's third "Dune" installment, a callback to the "Death Star" and Millennium Falcon Lego builds Momoa called some of the longest and most memorable of his kids' childhood.
Why it matters: The Lego Group is using Momoa's celebrity reach to push back against a documented decline in family play: 60 million-plus families surveyed say they don't play together at all, and 44% fall short of the five-hour weekly playtime threshold tied to higher reported family wellbeing. A top-tier A-lister fronting the campaign gives a corporate PSA unusual visibility ahead of World Play Day, while Momoa simultaneously uses the platform to cross-promote an expanding slate of franchise tentpoles — Minecraft sequel, Supergirl, Dune 3, and a possible Fast and Furious return.
Ask SkimNews
