Lego Drops 825-Piece 'KPop Demon Hunters' Set Ahead of
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- Lego is releasing an 825-piece set featuring Derpy and Sussie Bird from Netflix's 'KPop Demon Hunters,' with global pre-sales on LEGO.com and in-store launch on Aug. 1 ahead of the film's one-year anniversary
- Derpy is a supernatural tiger from the underworld whose clumsy character is based on the babo horangi, a recurring figure in Korean minhwa traditional folk painting from the Joseon era
- Mattel and Hasbro were named global co-master toy licensees for the franchise last year, and have already released themed products including Uno, Monopoly, and dolls with more to come
- 'KPop Demon Hunters' was released on Netflix on June 20, 2025 and became one of the platform's biggest original film breakouts, racking up 20.5 billion U.S. viewing minutes by year-end per Nielsen — the most-streamed movie of 2025
- EJAE, Audrey Nuna, and Rei Ami — the singing voices of Huntr/X — won a Grammy for best song written for visual media for 'Golden,' which later won best original song at the Oscars while the film took best animated feature
- Netflix is hosting a one-year anniversary livestream celebration on June 20 via its TikTok page, encouraging fans to put their 'Light sticks up.'
Why it matters: The 825-piece set marks Lego's entry into a merchandise pipeline already populated by Mattel and Hasbro's Uno, Monopoly, and dolls, giving the most-streamed movie of 2025 — 20.5 billion U.S. viewing minutes — another tangible touchpoint with consumers ahead of its June 20 anniversary. A one-year-anniversary toy drop and TikTok livestream signal Netflix is treating the film as a franchise asset, not a one-off hit.
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