Olivia Rodrigo Gets LEGO-fied in Five New Collectible Sets With Hidden References
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- LEGO launched five Olivia Rodrigo collectible building sets inspired by her music, tour visuals, and purple aesthetic, making Rodrigo the first music artist to receive multiple dedicated LEGO sets.
- The collection launches globally Aug. 1 at Lego.com, LEGO stores, and select retailers, with all five sets available for pre-order now.
- Olivia Rodrigo's Flower Bouquet ($49.99, 400 pieces) centers on a purple flower built from electric guitars, includes nods to Rodrigo's Filipino heritage, and contains hidden references including "a small buzzing visitor tucked into the build."
- Olivia Rodrigo's Vinyl ($34.99, 360 pieces) is a brick-built record display inspired by her three chart-topping albums.
- Olivia Rodrigo's Concert Moon ($49.99, 670 pieces) recreates the viral GUTS World Tour moment when Rodrigo soared above the crowd on a giant moon, with hidden drawers, picture holders, and concert-themed details.
- Rodrigo said in a statement that the sets contain "little nods to songs, memories, outfits and moments" that mean a lot to her, building on her habit of hiding meanings in her music and videos.
Why it matters: Rodrigo becoming the first music artist with multiple dedicated LEGO sets opens a new collectibles lane for the brand. The Aug. 1 launch, priced $34.99–$49.99 across 400–670 piece sets, positions the line as mid-tier collectibles timed to her third studio album.
Ask SkimNews
