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Backrooms Opens to $81.4M, A24's Biggest Debut Ever

By Deadline · Summarized & edited by · 2026-05-29
Backrooms Opens to $81.4M, A24's Biggest Debut Ever

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Why it matters: A sub-$10M horror film built on internet IP nearly matched a $100M+ Disney Star Wars marketing push, proving digitally-native fandom can deliver at-scale openings without blockbuster P&A. For A24, this cements a path to tentpole-level launches; for Disney, the 69% second-weekend crash on Mandalorian and Grogu — worse than Solo — suggests a finite core audience for this particular spinoff rather than audience theft from Backrooms and Obsession.

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