Sacha Baron Cohen Films New Ali G Movie in Secret
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- Sacha Baron Cohen appeared at Wimbledon dressed as Ali G in a track suit and gold chain, confirmed by social media posts at the tournament.
- The sighting coincides with reports that Cohen is secretly filming a new Ali G movie, deliberately keeping production hidden so he can 'punk' his subjects in real time.
- Cohen's past prank targets have included a pre-presidential Donald Trump and former New York City Mayor Rudy Giuliani, per the source.
- The new film will be just the second theatrical Ali G release after 2002's Ali G Indahouse, which skipped a domestic US release and grossed $23M-plus overseas, largely made in the UK.
- Amazon MGM Studios released Cohen's Borat Subsequent Moviefilm during COVID theater closures and earned two Oscar nominations, while the 2006 original Borat grossed $262.5M worldwide via the former 20th Century Fox.
- Ali G was first introduced to American audiences via HBO's Da Ali G Show in the early 2000s.
- No distributor has been announced yet for the new Ali G feature.
Why it matters: A new Ali G theatrical film would be just the character's second cinema outing since 2002's UK-produced Indahouse, which never got a US release. With no distributor named yet and the project leaning entirely on Cohen's hidden-camera ambush format, the distribution question is the key commercial variable — the 2006 original Borat proved the format can travel globally with $262.5M worldwide.
