Sawhorse promotes movies on Fortnite, Roblox, GTA 6
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- Sawhorse Productions created a Fortnite experience for the February “GOAT” release, marking a recent partnership with a major film studio.
- Sawhorse Productions built a Roblox event for “How to Train Your Dragon” last year, and later the “Shiz University” event for “Wicked.”
- Sawhorse Productions also delivered R‑rated promotional campaigns on Fortnite for Warner Bros.’ “Sinners” and “One Battle After Another.”
- Nic Hill said that any PG‑13 or younger movie from a major studio is now active on gaming platforms like Fortnite and Roblox.
- GTA 6 (the upcoming Rockstar Games title) is rumored to include a user‑generated‑content component, which Hill sees as a “massive opportunity” for R‑rated film marketing.
- Variety hosts the “Strictly Business” podcast where Hill discussed these transmedia strategies, highlighting the entertainment industry’s commitment to gaming‑platform promotion.
Why it matters: Film studios and gaming platforms both gain direct access to each other's audiences, turning movie promotion into interactive experiences that boost engagement and open new revenue streams, while traditional advertising channels see reduced relevance as the entertainment industry embraces transmedia on games.
