Genesis GV90 Confirmed With Coach Doors, 27-Inch Screen
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- Uncovered GV90 prototypes were photographed abandoned in a field alongside Lucid Air, Hyundai, and Audi vehicles by Instagram user @urbexisdecaying, giving the first look at the production body without camouflage.
- The GV90 will offer Rolls-Royce-style coach doors, confirmed by prototype sightings in the US, Europe, and South Korea, plus Hyundai's USPTO patent filings detailing the rear latching system.
- The interior is expected to feature a ~27-inch Hyundai Mobis rolling screen running a new "Connect W" infotainment system with a smartphone-like UI, based on Hyundai's Pleo Connect.
- Premium materials carried over from the 2024 NY Auto Show Neolun concept include "Purple Silk" leather trim and "Royal Indigo" cashmere elements, with a jewel-like physical climate control button.
- The GV90 is rumored to be among the first vehicles built on Hyundai's new eM platform, which the company claims delivers a 50% range improvement over current E-GMP models like the IONIQ 5.
- Pricing is expected to start at ~$100,000 for the standard US model, with the coach door variant reportedly reaching 300 million won (~$200,000) in South Korea.
Why it matters: Genesis is planting a flag in ultra-luxury territory at $100,000–$200,000 — a segment where electric SUV competition is thin and Rolls-Royce-style coach doors are almost unheard of outside of ultra-premium brands. The eM platform's claimed 50% range gain over the IONIQ 5 is the technical bet that would justify that price, and a late-2026 launch would make Genesis one of the first non-Rolls-Royce/Bentley brands to sell coach doors on a production SUV.
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