Sasha Bühler Named Head of German Originals at Prime Video — SkimNews
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- Sasha Bühler will become Head of German Originals at Prime Video and Amazon MGM Studios Germany on December 1, taking over a slate that includes Maxton Hall – The World Between Us and upcoming titles like Superior and The Prototype
- Philip Pratt has been named VP, Original Production at Disney+ Germany, Switzerland and Austria, succeeding Benjamina Mirnik-Voges and marking a key executive shift among streamers
- Prime Video expands its German originals team under Tara Erer, who praised Bühler’s filmmaker relationships and called her arrival a 'statement of our growth and ambition in the region'
- Sasha Bühler previously led film for German-speaking Europe at Netflix, where she backed All Quiet on the Western Front, Blood Red Sky, and Army of Thieves, and was instrumental in Netflix’s top non-English films
- Jan Bennemann has replaced Bühler as Head of Film for Germany, Austria and Switzerland at Netflix, maintaining leadership continuity amid the regional exec shuffle
Why it matters: The move shifts a proven gatekeeper of German-language hits from Netflix to Amazon, altering competitive dynamics as streamers race to scale local content. Bühler’s deep industry ties and track record give Prime Video immediate leverage in a market where homegrown stories drive subscriptions.
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