Nvidia Invests in AI Media Startup Higgsfield — SkimNews
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Higgsfield extended its Series B funding round with new investments from Nvidia and TCV, following an August round that raised $400 million at a $5.4 billion valuation
- Higgsfield hit $1 billion in annualized revenue in September and processes 12 trillion tokens monthly across 150 million generations, powered by Nvidia’s hardware and software
- Nvidia made its first investment in Higgsfield, a company that has used its technology to build an AI-native platform for turning ideas into professional-grade images and video
- Higgsfield CEO Alex Mashrabov stated the company is meeting rising demand from brands, studios, and creators for visual content that exceeds traditional production capacity
- TCV General Partner Neil Tolaney said Higgsfield is delivering a transformative, high-velocity product for creators and brand marketers with rare market adoption speed
- Nvidia VP Rev Lebaredian described the collaboration with Higgsfield as turning AI-generated tokens into creative output for millions of users and hundreds of major brands
Why it matters: Higgsfield’s $1 billion revenue run rate and Nvidia’s strategic investment signal strong commercial traction for AI-generated media, directly linking infrastructure providers to content creators. This tight integration raises the stakes for traditional studios and marketing firms that must now compete with AI-native production at scale.
Ask SkimNews
