Against the odds, the UFC's biggest personality is...
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- Conor McGregor is set to fight Max Holloway at UFC 329 on July 11 in Las Vegas, as announced by Dana White on Instagram.
- Dana White announced McGregor's return during the main card of Jake Paul's Most Valuable Promotions event, the first MMA broadcast live on Netflix.
- Conor McGregor has only one UFC victory since his 2020 TKO of Donald "Cowboy" Cerrone and has not fought since 2021.
- Conor McGregor has amassed over $100 million in combat earnings and ancillary businesses, including Irish whiskey and designer suits.
- Conor McGregor has faced multiple legal and personal controversies, including arrests, lawsuits, and a brief campaign to become president of Ireland.
Why it matters: UFC and Netflix will benefit from McGregor's star power, as his return draws massive buzz and adds another high‑profile payday to his $100 M earnings for the promotion.
