Kidman & Bullock Debut Practical Magic 2 Trailer
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- Warner Bros. Pictures premiered the “Practical Magic 2” trailer at CinemaCon on Tuesday in Las Vegas, prompting a wild reaction from movie theater owners.
- Sandra Bullock opened the stage with the line “Why do we come here, Nicole?” echoing the original AMC Theatres commercial.
- Nicole Kidman replied “We come to this place for magic,” reinforcing the sequel’s witch‑dynasty premise as the trailer introduced sisters Sally and Gillian Owens confronting a family curse.
- Susanne Bier will direct the sequel, with a screenplay co‑written by Akiva Goldsman (co‑writer of the 1998 original) and Georgia Pritchett.
- Lee Pace joins the cast alongside new members Maisie Williams, Xolo Maridueña, Solly McLeod, and Joey King, with returning aunts Stockard Channing and Diane Wiest.
- Practical Magic was not a blockbuster on release but grew into a home‑entertainment favorite, building a multi‑generational fan base that the sequel aims to recapture.
Why it matters: Warner Bros. is leveraging the Practical Magic 2 trailer to rally cinema exhibitors, banking on the original’s cult following to drive a profitable fall box‑office run; theater owners stand to benefit from a high‑profile, witch‑themed offering that will boost attendance.
