Netflix: 67% of Members Want to Visit South Korea — SkimNews
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Netflix research found that 67% of surveyed members internationally expressed interest in visiting South Korea, with the figure surfacing at Busan's Creative Asia event.
- Sung Q Lee, Netflix's senior director of APAC production, argued at the opening masterclass that Korea's appeal lies in stories set there rather than scenery alone.
Why it matters: Netflix pairing the 67% travel-intent figure with a story-driven pitch gives the company fresh data to justify more Korea-set productions. For Korean content creators and tourism boards, the framing reframes Korean screenwriting — not just K-pop or K-drama fandom — as the country's primary global export asset.
Ask SkimNews
