‘It Finally Feels Like We’re Back in 2019’: Movie Theater Owners Rejoice Over $4 Billion Summer. Can the Fall Keep the Momentum?
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- B&B Theatres CEO Bob Bagby apologized to staffers in advance of the opening weekend of 'Spider-Man: Brand New Day,' anticipating around-the-clock scheduling demands.
- The chain scheduled screenings at unusual hours — including 8 a.m. and 2:30 a.m. — specifically to meet demand for the new Spider-Man film.
Why it matters: B&B Theatres scheduling screenings as extreme as 2:30 a.m. for a single film reflects unusual demand intensity, with staff absorbing the operational strain of a blockbuster opening weekend.
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