Tony Seiniger, Poster Designer and Movie Marketer, Dies at 87
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- Tony Seiniger died on May 11 in Atlanta at age 87, earning the nickname "The Godfather of Movie Advertising".
- Tony Seiniger began his career at EUE/Screen Gems, created early posters for "Shaft" and "Mean Streets," and later founded Seiniger Advertising, where he adapted Roger Kastel’s painting for the iconic "Jaws" poster.
- Tony Seiniger oversaw and designed advertising campaigns for dozens of classic films, including "One Flew Over the Cuckoo’s Nest," "The Rocky Horror Picture Show," "Field of Dreams," "Poltergeist," "The Breakfast Club," and "Ferris Bueller’s Day Off."
- Tony Seiniger received the Key Art Awards Lifetime Achievement Award in 1998 and is credited with introducing illustrator Drew Struzan to Hollywood advertising, launching Struzan’s celebrated career.
- Tony Seiniger is survived by his four daughters Jillian, Heather, Sara and Tamar, their children, and his longtime partner Wriston.
Why it matters: His death removes a pioneering creative force that defined blockbuster marketing, leaving studios without his seasoned eye for iconic imagery and depriving upcoming designers of a mentor who helped launch careers like Drew Struzan’s.
