Roger Sweet, Creator of He-Man, Dies at 91
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- Roger Sweet died at 91 after a battle with dementia, as reported by TMZ.
- Mattel turned down a Star Wars toy license in 1976, prompting Sweet to invent He‑Man, which launched in 1982 and sparked a 130‑episode cartoon from 1983‑85.
- Masters of the Universe film, starring Nicholas Galitzine and Jared Leto, opens June 5, reviving the He‑Man brand for a new generation.
Why it matters: Mattel and its film partners will capture renewed consumer interest with the June 5 release of the new Masters of the Universe movie, driving toy sales and streaming viewership while competitors miss the resurgence.
