Bills WR Coleman calls this year 'make or break'
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- Keon Coleman called his third NFL season a "make or break" year, stressing that falling short would be a disservice to himself and his team.
- Keon Coleman finished the 2025 season with 404 receiving yards, four regular‑season touchdowns, and one playoff touchdown, down from 556 yards in his rookie year over the same number of games.
- Keon Coleman was disciplined for tardiness in November, receiving a healthy scratch and missing three subsequent games.
- Brandon Beane asserted the Bills want to make Coleman's situation work, noting they have turned down trade inquiries from other teams.
- Joe Brady praised Coleman's work ethic and daily preparation, calling a recent conversation a "great talk".
Why it matters: Coleman's 404‑yard, four‑touchdown 2025 output sets a baseline; his 2026 performance will directly shape the Bills' offensive potency, influencing playoff qualification and associated ticket and merchandise revenue.
