Sources: Nvidia is in talks to invest in Perplexity valuing it at $30B+, after weighing a tech licensing deal and staff hires, as Perplexity hits $750M+ in ARR (The Information)

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- Nvidia is in talks to invest in Perplexity via an equity round that would value the AI search startup at more than $30 billion, sources told The Information
- Perplexity has crossed $750 million in annual recurring revenue (ARR), and Nvidia had previously weighed a technology licensing deal and staff hires as alternative ways to engage the startup before pivoting to an investment
Why it matters: A $30B-plus valuation on $750M ARR prices Perplexity at roughly 40x revenue, reflecting the strategic premium Nvidia is willing to pay to anchor a flagship AI search partner. The fact that Nvidia weighed a tech licensing deal and staff hires as alternatives signals it wanted direct engagement with Perplexity, not just passive equity exposure.
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