Cadillac admits that after buying an EV, you don’t go back to gas as sales surpass 100K
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- Cadillac announced US EV sales have topped 100,000 units since the Lyriq launch in 2022, per GM senior VP Duncan Aldred.
- Cadillac posted Q1 2026 EV deliveries of 9,500, a 19.8% YoY rise, securing a 4.4% share of the US luxury EV market, ahead of BMW (2.3%) and Lexus (2.1%).
- Cadillac’s EV buyers are 75% new to the brand, many switching from Tesla, Mercedes‑Benz, BMW, Audi, and Lexus, and the company says EV owners tend to stay with EVs for their next purchase.
- Electrek notes that Cadillac has scaled back its US electrification push, opening space for Rivian, which sold 10,365 EVs in Q1 (4.8% market share) and will soon launch the lower‑priced R2.
Why it matters: Cadillac's 100K EV milestone bolsters GM's luxury EV push, but its slower US electrification may cede market share to Rivian, which is gaining traction with a larger Q1 volume and upcoming R2 model.
