John Ternus Tackles iPhone Pricing, US Manufacturing
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- John Ternus must decide on iPhone pricing amid rising component costs and US manufacturing pressures
- iPhone memory costs projected to quadruple by 2027, according to a Financial Times analysis
- $180 RAM bill could force Apple to keep the iPhone 18 at 8 GB, as reported by MacRumors
- AI‑driven features will raise the price of the next iPhone upgrade, per Wccftech
Why it matters: Apple will see profit margins shrink as iPhone prices climb up to 10% due to a $180 RAM surcharge and higher US manufacturing costs, while consumers face steeper upgrade bills and reduced purchasing power.
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