Volvo teases its new vehicle design, including a surprise inside — SkimNews
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- Volvo Cars announced plans to launch 13 new electric and plug-in hybrid vehicles by 2030, calling it the Swedish automaker's "most ambitious global product push" in its 99-year history.
- Volvo design boss Thomas Ingenlath said the company will bring back physical buttons with "unique shape and way of interacting," previewing the new design language as a show car concept in Spring 2027 to mark the brand's 100th anniversary.
- Volvo's new strategy splits into two regional tracks: 7 custom-tailored vehicles for Western markets (US and Europe) running its HuginCore computing platform on SPA2 and SPA3 architectures, while 6 models for China are built on shared platforms with Geely.
- Volvo introduced the new XC60 and XC90 long-range plug-in hybrids on Wednesday; production is set to begin later this fall with customer deliveries expected in early 2027.
- The EX50, Volvo's planned entry-level electric SUV based on the SPA3 platform, is expected to start at around $50,000 and arrive by the end of 2027, replacing the outgoing EX40 in the US.
- Volvo aims to double its market share by 2030, according to CEO Håkan Samuelsson, with the lineup split between all-electric models and third-generation hybrids.
Why it matters: Volvo is structurally splitting its technology into separate Western and China stacks—running HuginCore with SPA2/SPA3 architectures in the US and Europe while leaning on Geely's shared platforms for six China-only models—which means buyers in each region will get different vehicles, features, and software experiences.
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