Volvo teases its new vehicle design, including a surprise inside — SkimNews
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- Volvo will launch 13 new electric and plug-in hybrid vehicles by 2030, marking its most ambitious product push in the company’s 99-year history.
- Volvo is adopting a two-region strategy, with seven custom-tailored models for Western markets using HuginCore and SPA2/SPA3 platforms, and six models for China leveraging Geely’s shared platforms and dedicated tech stack.
- Thomas Ingenlath, Volvo’s design chief, confirmed the return of physical buttons in new models, designed with unique shapes and tactile interactions to enhance customer experience, moving away from touch-only interfaces.
- Volvo will preview its new design language via a show car concept in Spring 2027, celebrating its 100th anniversary, building on its legacy of Scandinavian design.
- The new XC60 and XC90—long-range plug-in hybrids—will begin production in fall 2024, with customer deliveries starting in early 2027, alongside the all-electric EX60 based on the SPA3 platform.
- An upcoming entry-level electric SUV, expected to be called the EX50, will start at around $50,000 and launch by the end of 2027 in the U.S., replacing the current EX40.
Why it matters: By splitting its tech and design strategies between Western markets and China, Volvo positions itself to compete locally against regional EV leaders while targeting a doubling of market share. The $50,000 entry point for the EX50 makes premium electric SUVs more accessible, directly challenging Tesla and legacy automakers in a key growth segment.
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