ChatGPT adds virtual try-on and Favorites shopping tools — SkimNews
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- OpenAI globally launched two new ChatGPT shopping features Thursday: virtual try-on for clothing and accessories, and a Favorites library
- Virtual try-on lets users upload a selfie or full-body photo via a new "try on" button in shopping results, or upload an item image (like a web screenshot) and ask ChatGPT to model it on them
- Favorites saves discovered products to an in-app Library alongside try-on images for later reference
- ChatGPT Images 2.5 powers the features, with OpenAI claiming improved natural lighting, richer textures, more reliable editing instruction-following, and lower latency
- Google launched virtual try-on last year and Pinterest has dominated fashion discovery — both established spaces ChatGPT is now entering
- Instinct, an agentic AI startup, recently pushed product recommendations that some users viewed as overreach — more akin to ads than helpful suggestions — while OpenAI had previously abandoned an instant checkout feature that didn't perform well
Why it matters: Google launched virtual try-on last year and Pinterest dominates fashion discovery, meaning OpenAI's new features enter a market with established incumbents. OpenAI's instant checkout feature was previously shelved for weak performance and competitor Instinct's proactive recommendations drew user backlash as ad-like — facts that frame how aggressive OpenAI's current shopping play actually is.
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