ChatGPT adds virtual try-on for clothes — SkimNews
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- OpenAI globally launched two ChatGPT shopping features on Thursday: a virtual try-on for clothing and accessories, and a Favorites function that saves products to an in-app Library alongside try-on images.
- The virtual try-on option appears as a Try On button in ChatGPT's shopping results, letting users upload a selfie, full-body photo, or an item image like a web screenshot to visualize how a garment or accessory looks on them.
- ChatGPT Images 2.5 powers the new shopping features; OpenAI says it delivers more natural lighting, richer textures, more reliable editing instruction-following, and lower image generation latency.
- ChatGPT can also shop by describing a desired style and asking it to find matching pieces, or by uploading celebrity outfit photos to locate the items for purchase — capabilities the article notes put it in territory Google and Pinterest have dominated.
- OpenAI previously piloted an instant checkout feature that the article reports did not perform well, and agentic AI startup Instinct's proactive product recommendations were criticized by some users as 'more akin to ads than helpful suggestions.'
- Google already launched its own virtual try-on last year, according to the article, raising the competitive bar for ChatGPT's entry into fashion discovery.
Why it matters: OpenAI enters fashion discovery — a space Google and Pinterest have long dominated — with virtual try-on, a capability Google shipped a year ago. OpenAI's prior instant checkout effort flopped, and users pushed back on Instinct's proactive recommendations as 'overreach,' leaving the question the article itself raises: whether conversational AI can convert style curiosity into purchases.
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