Whoop Hits $10.1B Valuation With $575M Round
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- Whoop raised $575 million in Series G funding at a $10.1 billion valuation, led by Collaborative Fund with participation from 2PointZero Group, Qatar Investment Authority, Mubadala Investment Co., Abbott, and Mayo Clinic, plus individual investors Cristiano Ronaldo, LeBron James, Reggie Miller, and Niall Horan.
- Whoop's $10.1 billion valuation is nearly triple the $3.6 billion mark it hit in August 2021 during its $200 million Series F; the company has now raised over $900 million since founder Will Ahmed started it in 2012.
- Whoop runs a subscription-only model in which the wearable itself is free and "members" pay tiered fees for AI-driven insights generated from more than 24 billion hours of physiological data, helping users track sleep, recovery, strain, and early health warning signs.
- Whoop reported 2.5 million global members, 103 percent year-over-year booking growth in 2025, cash-flow-positive operations, and a $1.1 billion run rate, and is actively hiring for more than 600 roles to fund R&D and expansion into Europe, the Middle East, Latin America, and Asia.
- Whoop's round stands out in a fitness and wellness sector that hit a cyclical low in 2025, with just over $5 billion in global venture funding flowing to such startups, though rival Oura closed $900 million-plus at an $11 billion valuation last October.
Why it matters: After Oura's $11 billion raise last October, Whoop's $10.1 billion close confirms that data-rich subscription wearables are landing mega-rounds even as broader fitness and wellness venture funding collapsed to roughly $5 billion in 2025 — and Whoop's 103 percent booking growth and cash-flow-positive status demonstrate that the subscription-software model around a free device can scale profitably.
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