Cinema United Promotes Two in New Executive Roles — SkimNews
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- Amanda Martin has been appointed to the newly created role of senior vice president of external affairs at Cinema United, after serving three years as the organization's chief of staff.
- Erin Von Hoetzendorff has been promoted to vice president of membership and global affairs, expanding her remit from her prior role as head of membership services, which she held since joining Cinema United in 2018.
- Martin will lead educational programming for industry events, oversee the organization's state government affairs function, and continue serving as a federal advocate before Congress and federal agencies alongside CEO Michael O'Leary.
- Von Hoetzendorff will lead Cinema United's engagement with international theater owners, building on the organization's mission to support exhibitors globally.
- Both appointments are effective immediately and were framed by O'Leary as part of Cinema United's effort to strengthen partnerships, deepen advocacy, and expand international engagement as exhibition evolves.
- Cinema United represents more than 60,000 movie screens worldwide, making it the largest exhibition trade organization in the world.
Why it matters: Cinema United is creating a new senior role rather than reshuffling existing ones, signaling organizational growth as it expands both its U.S. advocacy footprint (state and federal) and international exhibitor engagement across its 60,000-screen membership base.
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