Samsung Deploys ChatGPT Enterprise to All Staff

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- Samsung is rolling out ChatGPT Enterprise and the Codex automation platform to all staff in Korea and to DX division employees globally, per OpenAI's announcement on the 22nd.
- OpenAI characterized the Samsung deployment as one of its largest enterprise rollouts, underscoring the scale of seats and geographies covered.
Why it matters: Samsung becomes one of OpenAI's largest named enterprise customers, giving the Korean conglomerate a company-wide generative AI toolset while signaling to other multinationals that OpenAI's enterprise footprint now extends to massive, geographically distributed workforces.
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