Netflix Announces IMAX Run for Brad Pitt’s Cliff Booth
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- Netflix announced a two‑week IMAX run for the Fincher‑directed Cliff Booth film beginning Nov 23, with a Netflix debut on Dec 23.
- Greta Gerwig’s “Narnia: The Magician’s Nephew” was shifted out of the IMAX slot, moving to a 2027 release with a theatrical window of over 45 days before its Netflix debut on Apr 2.
- Brad Pitt stars as Cliff Booth, also serving as producer alongside Ceán Chaffin, in a movie written by Quentin Tarantino and directed by David Fincher.
- Super Bowl teaser revealed the film’s 1977 Hollywood backdrop, showing Booth lounging at a bar, wandering film sets, and racing a derby car.
- Netflix continues to expand its event‑theatrical strategy, though it remains unclear whether the Cliff Booth title will extend beyond the initial two‑week IMAX engagement.
Why it matters: Netflix adds a high‑profile theatrical window that expands its premium‑ticket revenue stream; theaters gain two weeks of premium‑ticket sales, while competing streaming rivals lose a potential exclusive window.
