KFC Switches to Coca-Cola; Taco Bell Stays With Pepsi — SkimNews
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- KFC switched from Pepsi to Coca-Cola, a move Fortune places after Pepsi's setback in the cola wars.
- Taco Bell kept Pepsi while its sister chain, KFC, switched to Coke, leaving the restaurant-chain beverage split at one retention for Pepsi and one switch to Coca-Cola.
Why it matters: Across the two named chains, Coca-Cola gains KFC while Pepsi retains Taco Bell. For Pepsi, that means one retention and one loss after its cola-wars setback, leaving the rivals' restaurant relationships divided across the chains rather than concentrated in either beverage system.
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