‘The Voice’ Scores Celebrity Edition At NBC; Joe Jonas Joins Queen Latifah & Riley Green As Coach With Keke Palmer Hosting
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- NBC is producing The Voice: Celebrity — the first celebrity version of the long-running franchise — featuring actors, musicians, influencers, athletes, comedians, and reality TV stars competing instead of undiscovered talent.
- Joe Jonas makes his coaching debut on the show, joining returning coaches Queen Latifah and Riley Green, who are also coaching Season 30 of The Voice launching this fall.
- Keke Palmer takes over as host in place of Carson Daly, who has hosted The Voice since its 2011 launch; Daly will remain involved as a producer on the celebrity season.
- The celebrity edition is essentially Season 31 of The Voice and is slated to air next spring, with new format features including Voice Boot Camp (behind-the-scenes Blind Audition prep) and a VIP viewing room.
- Internationally, The Voice has spawned kids and other editions that never aired in the U.S., making the celebrity version one of the biggest format changes in the John De Mol-created franchise's history.
- The Voice is produced by MGM Alternative, Warner Horizon Unscripted Television, and ITV Studios, with De Mol, showrunner Audrey Morrissey, and Mark Burnett among the executive producers.
Why it matters: The Voice has been a ratings banker for NBC since 2011, so swapping undiscovered talent for celebrities marks the biggest format shift in the franchise's history and a notable gamble on its U.S. ratings formula. Longtime host Carson Daly's move to a producer-only role after 14 seasons signals the network is treating this as a soft reboot, not just a spinoff. International markets have tested similar celebrity editions, but this is the first U.S. attempt — making Keke Palmer's hosting debut and the new Boot Camp/VIP room features an implicit A/B test of whether name recognition can outperform the traditional talent-search model.
