Rolling Stone Video Series ‘The Breakdown’ and ‘My Life in 10 Songs’ Are Headed to Netflix
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- Rolling Stone's video franchises "The Breakdown" and "My Life in 10 Songs" will be available on Netflix in the U.S. and several other countries starting August 3, with both archival and future new episodes included.
- The two series center on in-depth artist interviews, with "The Breakdown" having featured Dua Lipa, Teddy Swims, Tyla, Shaboozey, and Doechii, while "My Life in 10 Songs" has featured Lady Gaga, Travis Scott, Zara Larsson, Zayn, and Jack Harlow.
- Netflix will also carry videos from other PMX/Penske Media brands including Billboard, Eater, Indiewire, The Hollywood Reporter, and Variety, plus content from Condé Nast, Buzzfeed Studios, Hearst Magazines, People Inc., and Tastemade.
- The publisher videos will be accessible in Canada, the United Kingdom, Ireland, Australia, and New Zealand alongside the U.S. rollout.
- Netflix VP John Derderian, who is overseeing the initiative, said the partnerships help "deepen fandom" by giving members "more ways to carry those stories with them throughout their day" beyond traditional shows and films.
Why it matters: Netflix is simultaneously onboarding roughly a dozen major digital publishers onto its platform, turning it into a hub for short-form music and culture video in addition to scripted originals. That gives Netflix access to established publisher audiences and creator content libraries without producing them in-house, while publishers gain distribution to Netflix's subscriber base — a structural shift from Netflix as a pure commissioning platform to one that also aggregates licensed publisher fare.
