Singapore among 5 key Asian tourism markets Thailand plans to target in 2027 — SkimNews
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- Tourism Authority of Thailand will launch market-specific campaigns in Singapore, Vietnam, Malaysia, Indonesia and Taiwan by 2027 to promote wellness, food and Thai culture, aiming for 6.2% growth in ASEAN tourism revenue.
- Thailand tied its tourism strategy to the 2026 IMF-World Bank meetings, using the event to encourage longer stays, boost local economies and position the country as a global event hub.
- Suphajee Suthumpun, Deputy Prime Minister and Commerce Minister, directed a cross-ministerial policy linking tourism, trade and cultural soft power to expand market access and income distribution to local communities.
- In Singapore, the campaign will target high-spending travelers interested in quality experiences, while in Taiwan, it will emphasize Thai food and LGBTQ-friendly messaging through the Go Thai Be Free initiative.
- The Tourism Authority promoted seven Bangkok routes and 20 travel programs via the Association of Thai Travel Agents to incentivize delegates to extend their stays beyond the IMF-World Bank meetings.
- Cultural programming included Nora dance, khon masked drama and a recycled-art sculpture 'Tao Tanu', alongside the Amazing Thailand Global Thai Silk Exhibition featuring designers from over 100 countries.
Why it matters: Thailand’s coordinated push across tourism, trade and culture targets a 6.2% revenue increase from ASEAN visitors by 2027, directly linking major international events to local economic gains and soft power outreach through tailored campaigns in key markets like Singapore and Taiwan.
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