Apple touts iPhone’s AI role, unveils MacBook Neo
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- Apple is celebrating its 50th anniversary with concerts and commemorations.
- Apple released the new MacBook Neo this month, the latest iteration of a 42‑year‑old product line.
- Greg Joswiak, Apple’s SVP of worldwide marketing, said Apple “was doing AI before we called it AI” and that “every single great chatbot works great on our products.”
- John Ternus, Apple’s SVP of hardware engineering, asserted that Apple’s products will be the best platform for existing AI tools, even if Apple isn’t leading AI development.
- Tim Cook emphasized that Apple’s core culture and values will stay unchanged for the next 50, 100, and 1,000 years, and dismissed the notion of an AI model becoming a CEO.
- Apple’s iPhone, according to Joswiak, “is not going anywhere” and will remain central to future AI‑related devices.
Why it matters: Apple’s emphasis on the iPhone as the core AI platform reinforces the importance of its hardware division and assures investors that the company’s revenue will continue to flow from its flagship product line, while signaling that Apple will not pivot to separate AI‑only devices in the near term.
